Tom Chapple, a top lawyer, business executive, and management coach for professionals, provides a simple and effective seven-step system that enables professionals to create rich and rewarding experiences for their clients. In The Professional's Little Green Book, Chapple presents techniques to convert customers into loyal clients-for-life who become committed advocates and serve as a firm's best marketing engine. Laying out principles and methods followed by highly successful professionals, Chapple helps his readers recognize the client needs that really matter. He shows how motivated team members can engage, excite and delight clients. He tells how to avoid errors like commodity pricing that can trap a practice in a race to the bottom, and how to execute great service recoveries that win lifelong clients. The Professional's Little Green Book: The Remarkable Client Experience includes instructions for downloading a free companion workbook that provides forms, worksheets and updates that help professionals create exceptional client experiences that can help assure a firm's success.