Do you need to boost results from every digital effort -- but don't know where to start? This book gives you a step-by-step roadmap
These digital strategies have doubled client sales, boosted online leads by 67%, increased email click-through by 200%, and generated a 22% opt-in rate
This book will help focus your efforts on the elements that have the biggest impact on results - offers and copy, tailored to why your customers buy.
And you'll emphasize the digital marketing channels with the highest ROI your website, Search Engine Optimization (SEO), Email, and Pay-Per-Click (PPC) advertising.

• You'll start by correctly diagnosing your progress from Traffic to Leads to Sales - so you'll know exactly how to improve results.
• You'll understand what to review in Google Analytics (with step-by-step instructions).
• You'll finally become your company's expert on your customer types.
• And you'll learn the Marketing Metrics to evaluate every marketing effort (with easy-to-follow formulas included).
• You'll have winning "formulas" to make every element of your copy really sell
• And you'll learn to strategically craft Offers for a big change in results.
• You'll also discover easy ways to "test your way to success," so your marketing becomes more effective with every effort
• Finally, if you rely on outside resources, you'll learn how to evaluate every marketing proposal to choose better partners and solutions.

Results are the key in marketing. "Does it matter if the artwork was stunning, or you thought the copy was amazing, if the effort didn't bring in leads or sales?"
When you focus on results from every effort, you'll find ways to make every effort more successful. This are proven Direct Marketing strategies applied directly to Digital Marketing media -- and it works
Written and formatted in a reader-friendly style, with lots of bullet points, short paragraphs, and white space to make it easy to get through -- and find what you're looking for. If you want to learn copywriting, Google Analytics, or how to improve results, this book will help you step-by-step.
Industry Reviewers Say:
"This is the definitive handbook on digital marketing for small businesses. It serves as your 'expert consultant' to help get maximum return on every marketing dollar, and hire the right marketing specialists. Why wing it? With a book like this, you'll never have to."
"The Results Obsession walks you through clear, specific, detailed steps for diagnosing problems, driving leads and sales, website navigation and copywriting, SEO, online ads, email, testing, measuring, and staffing -- all focused on the specific needs of small businesses."
"The emphasis on TRAFFIC, LEADS, and SALES, and how to analyze these metrics will surely prove helpful to readers. So many marketers execute campaigns without properly analyzing the results. This book gives you an understanding of what KPIs need the most focus."
Who Should Read This Book
Whether you're the boss, managing the marketing team, or doing the actual marketing work, this book will ensure you generate the most cost-effective results possible. Especially helpful for 1-2 person marketing teams, new marketers, and more experienced marketers to build digital skills.
About the Author
Karen J. Marchetti is SVP Client Services for ResponseFX, and a 30+ year leader in Internet marketing and direct marketing planning, testing, and creative expertise. She has taught Internet Marketing and Direct Marketing at San Diego State University, University of San Diego, UC San Diego, CSU Long Beach, and the University of San Francisco. Marchetti is a Google Ads Qualified Search Consultant and a Google Analytics Certified Consultant.
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