Cantitate/Preț
Produs

The Review Response Genre

Autor Victor Ho
en Limba Engleză Paperback – 30 ian 2025
Expanding the scope of the metadiscourse construct, Ho offers a comprehensive analysis of the online review response genre using hotel managers' responses to negative reviews posted by dissatisfied customers on TripAdvisor.
Citește tot Restrânge

Preț: 38966 lei

Nou

Puncte Express: 584

Preț estimativ în valută:
7461 7653$ 6281£

Carte nepublicată încă

Doresc să fiu notificat când acest titlu va fi disponibil:

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781032101651
ISBN-10: 1032101652
Pagini: 192
Dimensiuni: 156 x 234 mm
Greutate: 0.45 kg
Editura: Taylor & Francis Ltd.

Notă biografică

Victor Ho is an Associate Professor in the Department of English at The Hong Kong Polytechnic University. He completed his PhD in Linguistics from Macquarie University in 2009.

Cuprins

1. The changing tourism ecology: from travel agents to travel websites 2. The review response genre: what we do (not) know 3. The present study 4. How managers structure their responses 5. How managers manage rapport with customers 6. Metadiscourse in review response genre: patterns of use and functions 7. The review response genre: what makes it work? 8. Conclusion