In January 2021, a motley crew of retail traders on Reddit's r/wallstreetbets seemingly brought some of the biggest players on Wall Street to their knees. Their weapon was GameStop, a failing retailer whose shares briefly became the most-traded security on the planet and the subject of intense media coverage. The Revolution That Wasn't is the riveting story of how the meme stock squeeze unfolded, and of the real architects (and winners) of the GameStop rally. The surprising truth? What appeared to be a revolution that placed power back in the hands of everyday investors only tilted the odds further in the house's favour.