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The Rules of Contagion

Autor Adam Kucharski
en Limba Engleză Hardback – 6 iul 2020
From ideas and infections to financial crises and fake news, an "utterly timely" look at why the science of outbreaks is the science of modern life
One of the Best Books of 2020 -- Financial Times
One of the "Most 2020 Books of 2020" -- Washington Post

These days, whenever anything spreads, whether it's a YouTube fad or a political rumor, we say it went viral. But how does virality actually work? In The Rules of Contagion, epidemiologist Adam Kucharski explores topics including gun violence, online manipulation, and, of course, outbreaks of disease to show how much we get wrong about contagion, and how astonishing the real science is. Why did the president retweet a Mussolini quote as his own? Why do financial bubbles take off so quickly? Why are disinformation campaigns so effective? And what makes the emergence of new illnesses -- such as MERS, SARS, or the coronavirus disease COVID-19 -- so challenging? By uncovering the crucial factors driving outbreaks, we can see how things really spread -- and what we can do about it. Whether you are an author seeking an audience, a defender of truth, or simply someone interested in human social behavior, The Rules of Contagion is an essential guide to modern life.
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Specificații

ISBN-13: 9781541674318
ISBN-10: 1541674316
Pagini: 352
Dimensiuni: 158 x 241 x 32 mm
Greutate: 0.58 kg
Editura: BASIC BOOKS

Notă biografică

Adam Kucharski is an associate professor at the London School of Hygiene and Tropical Medicine, working on global outbreaks such as the Ebola epidemic and the Zika virus. He is a TED fellow and winner of the 2016 Rosalind Franklin Award Lecture and the 2012 Wellcome Trust Science Writing Prize. He has written for the Observer, Financial Times, Scientific American, and New Statesman. He is the author of The Perfect Bet: How Science and Maths Are Taking the Luck Out of Gambling.


Recenzii

Perhaps no commentator has been in greater demand this year than Adam Kucharski ... The Rules of Contagion is an accessible guide to the mathematical rules that govern the spread of infectious diseases in populations ... [which] makes a convincing case that just as mathematics can predict the arc of an epidemic, so it can also help us understand how social contagions, from financial panics to vaccine conspiracy theories, "go viral".
Perfect timing
Popular science at its best ... sparkling and clear. The subject is deeply fascinating and highly relevant ... Once you have read it, you will want to make sure others read it too.
An impressively fluent, fascinating and accessible introduction to how epidemics, trends, behaviours and ideas start, spread - and end ... a work of contemporary relevance that Malcolm Gladwell devotees would enjoy.
It is hard to imagine a more timely book ... much of the modern world will make more sense having read it.
Adam Kucharski [is] fast becoming a key voice of reason in the media circus surrounding the virus ... Here he gives a clear, calm, historical overview of the mathematical ideas at the forefront of our pandemic response, where they came from and how well they stand up when you put them to the test.
This is a hell of a moment for a book like this to come out ... the principles of contagion, which, Kucharski argues, can be applied to everything from folk stories and financial crises to itching and loneliness, are suddenly of pressing interest to all of us.
Rich in stories, The Rules of Contagion is a down-to-earth account of how mathematical approaches can help us better understand and, in turn, better respond to contagion in all its dynamic forms. Tackling issues from pandemics and gun violence, to financial crises and misinformation, Adam Kucharski inspires us all to think like mathematicians. A must read for anybody interested in epidemics and other crises.
For anyone wanting to know how diseases spread, Adam Kucharski's book, The Rules of Contagion is a timely introduction.
For now Adam Kucharski's The Rules of Contagion is the book you want to reach for ... interesting and topical
Illuminating ... Coronavirus has prompted hot-headed public and media reaction; this book offers comfort in the form of cold, hard facts.
One of the Economist's 'five books of science and history that cast light on covid-19': This book charts the history of this now-pivotal science, from its origins in understanding the spread of malaria at the turn of the 20th century, to its central role in predicting the dissemination of everything from diseases to fake news in the 21st.
The Rules of Contagion is a timely reminder of the importance of disease modelling. Without such models, we would be in far greater trouble battling COVID-19.
Lively, intriguing and elegant
A geeky but fascinating exploration of the mathematics of things that go viral-not least of them viruses ... Kucharski takes his readers down provocative detours, such as the use of public-health models of disease transmission to examine how social networks figure in urban gun violence, with algorithms that take into account such things as 'age, gang affiliations, and prior arrests.'... Utterly timely and readable.
Essential reading to truly process the pandemic

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An Observer Book of the YearA Times Science Book of the YearA New Statesman Book of the YearA Financial Times Science Book of the Year'Astonishingly bold' Daily Mail'It is hard to imagine a more timely book ... much of the modern world will make more sense having read it.' The TimesWe live in a world that's more interconnected than ever before. Our lives are shaped by outbreaks - of disease, of misinformation, even of violence - that appear, spread and fade away with bewildering speed. To understand them, we need to learn the hidden laws that govern them. From 'superspreaders' who might spark a pandemic or bring down a financial system to the social dynamics that make loneliness catch on, The Rules of Contagion offers compelling insights into human behaviour and explains how we can get better at predicting what happens next.Along the way, Adam Kucharski explores how innovations spread through friendship networks, what links computer viruses with folk stories - and why the most useful predictions aren't necessarily the ones that come true.Now revised and updated with content on Covid-19.