Objectives be your guide, energy your strength. The book aims to present the operational arrangements to initiate, manage and finalize the sale relationships with customers. Through a long journey 25 years back over the basics of the techniques of persuasion and manipulation in the sale. The time machine: 25 years ago - The method One Step Beyond Sales techniques The preclosing The presentation The objections Closures Techniques for listening 15 years ago - be different Build an action plan Celebrate the customer The visions 10 years ago - Techniques and Psychology of sales The art of listening Body language The reasons for purchase How to overcome objections Telemarketing"