Every business has a sales funnel but few business owners ever pay attention to theirs. In fact, most people think of sales funnels as a "nice to know" concept and they don't realize the opportunity that this powerful strategic tool offers their business. The sales funnel is the journey people take as they discover they have a problem and eventually realize that your business has the solution to solve their problem. Within your sales funnel are all the marketing and sales activities you perform to convince them to buy from you. ... And there's more. So much more. The sales funnel is an all-too-often overlooked strategic tool that empowers business owners to accelerate business growth, attract more of the right customers, close more (and more profitable) sales, and do it all faster and easier. The sales funnel is the engine of your business; your business' most important asset. There is no other strategic tool that has the impact on your business that the sales funnel has, and business owners who master their sales funnel discover a new world of possibility in their business. In The Sales Funnel Bible, business writer Aaron Hoos outlines the step-by-step way to understand your sales funnel and achieve sales funnel mastery in your business. The book leads you from the very basics (if you've never heard of a sales funnel before) all the way through to advanced techniques (for entrepreneurs who are actively building their sales funnels). It doesn't matter what you sell, who you sell to, what size of business you have, or how long you've been in business. The most effective way to grow your business is to master your sales funnel, and the fastest way to get started is to read The Sales Funnel Bible.