The Sales Professional's Survival Guide is a textbook that provides an in-depth tutorial on Tactical Prospecting and the Alliance Prospecting Process. But more, it uses true-to-life experiences and supporting analytics to blow up the common prospecting myths and stands on the side of the sales professionals by providing much needed alternative methods to hunt for new business. The Sales Professional's Survival Guide reveals: Why Sales Professionals are being forced to prospect for new business in ways that are destined to fail. Why Sales Professionals face prospecting obstacles imposed upon them by others. Why Sales Professionals need new prospecting methods that aren't controlled by endless processes. The Sales Professional's Survival Guide teaches: How to gain the most sought-after reward in sales-selling new business. How to employ prospecting methods, tactically and analytically, with extremely high success rates. How to make natural born salespeople out of trained ones.