The Salesperson's Guide to Growing a Business
Autor Kevin Trokey, Wendy Keneippen Limba Engleză Paperback – 7 aug 2023
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Specificații
ISBN-13: 9781642258059
ISBN-10: 1642258059
Pagini: 304
Dimensiuni: 152 x 229 x 17 mm
Greutate: 0.45 kg
Editura: Advantage Media Group, Inc.
ISBN-10: 1642258059
Pagini: 304
Dimensiuni: 152 x 229 x 17 mm
Greutate: 0.45 kg
Editura: Advantage Media Group, Inc.
Notă biografică
A career veteran of the benefits and insurance industry, 17 years in an agency before founding the business-coaching and marketing firm, Q4intelligence in 2009, KEVIN TROKEY has a rare industry perspective. He draws on his experience to help make the path to success more manageable and predictable for others.
Whether in his writing, keynote presentations, or day-to-day coaching, his no-nonsense approach strips away the excuses and obstacles many let block their path. As he describes himself, he is an ¿Insurance industry antagonist and champion all wrapped in one.¿
A lifelong Cardinals fan, he calls St. Louis, MO home.
Whether in his writing, keynote presentations, or day-to-day coaching, his no-nonsense approach strips away the excuses and obstacles many let block their path. As he describes himself, he is an ¿Insurance industry antagonist and champion all wrapped in one.¿
A lifelong Cardinals fan, he calls St. Louis, MO home.
Cuprins
Acknowledgments
About the Authors
Chapter 1: Your Path to Growth Starts Here
Growth Pillar: Marketing
Chapter 2: Why Marketing Deserves Pillar Status
Chapter 3: Building a Marketing Plan
Chapter 4: Creating Content Your Audience Wants to Consume
Chapter 5: Ensuring Your Message Is Found and Found Frequently
Chapter 6: Using Technology for Revenue Management
Chapter 7: Marketing Pillar Summary
Growth Pillar: Sales
Chapter 8: Why Sales Deserves Pillar Status
Chapter 9: A Sales Process That Drives the Right Results
Chapter 10: Using Solutions Effectively
Chapter 11: A Healthy Pipeline Is the Foundation of Sales Confidence
Chapter 12: Creating Opportunities Doesn¿t Have to Be Scary or Difficult
Chapter 13: Sales Pillar Wrap-Up
Growth Pillar: Service
Chapter 14: Why Service Deserves Pillar Status
Chapter 15: Delivering an Intentional Client Experience
Chapter 16: A Cohesive Team Is the Secret to an Impactful Organization
Chapter 17: Leverage Every Player on Your Team
Chapter 18: A Scalable Organization Is Built on Consistent, Repeatable Processes
Chapter 19: Service Pillar Wrap-Up
Growth Pillar: Leadership
Chapter 20: Why Leadership Deserves Pillar Status
Chapter 21: Clarity of Vision Is the Path to Better Decisions
Chapter 22: An Intentional Culture Drives Intentional Results
Chapter 23: Planning for Success Beats Wishing for It
Chapter 24: Effective Communication Is the Key to Everything
Chapter 25: Leadership Pillar Wrap-Up
Chapter 26: Let¿s Do This Thing
About the Authors
Chapter 1: Your Path to Growth Starts Here
Growth Pillar: Marketing
Chapter 2: Why Marketing Deserves Pillar Status
Chapter 3: Building a Marketing Plan
Chapter 4: Creating Content Your Audience Wants to Consume
Chapter 5: Ensuring Your Message Is Found and Found Frequently
Chapter 6: Using Technology for Revenue Management
Chapter 7: Marketing Pillar Summary
Growth Pillar: Sales
Chapter 8: Why Sales Deserves Pillar Status
Chapter 9: A Sales Process That Drives the Right Results
Chapter 10: Using Solutions Effectively
Chapter 11: A Healthy Pipeline Is the Foundation of Sales Confidence
Chapter 12: Creating Opportunities Doesn¿t Have to Be Scary or Difficult
Chapter 13: Sales Pillar Wrap-Up
Growth Pillar: Service
Chapter 14: Why Service Deserves Pillar Status
Chapter 15: Delivering an Intentional Client Experience
Chapter 16: A Cohesive Team Is the Secret to an Impactful Organization
Chapter 17: Leverage Every Player on Your Team
Chapter 18: A Scalable Organization Is Built on Consistent, Repeatable Processes
Chapter 19: Service Pillar Wrap-Up
Growth Pillar: Leadership
Chapter 20: Why Leadership Deserves Pillar Status
Chapter 21: Clarity of Vision Is the Path to Better Decisions
Chapter 22: An Intentional Culture Drives Intentional Results
Chapter 23: Planning for Success Beats Wishing for It
Chapter 24: Effective Communication Is the Key to Everything
Chapter 25: Leadership Pillar Wrap-Up
Chapter 26: Let¿s Do This Thing