"Mom? Dad? Is Santa real?" Odds are you'll have to answer this question-and soon-if you're a parent of one of the roughly 32 million American kids between the ages of four and ten. Your answer will likely form a lifelong memory for them. Hey, no pressure, though... The Santa Talk reveals simple principles and time-tested tips every parent can use to effectively clarify your tradition of Santa Claus and lovingly pass along what matters most about the holidays: othe key questions you and your partner will have to answer first; owhat to expect children of various ages to understand; ohow to handle discoveries under less-than-ideal or awkward circumstances; owhy everything is going to be okay. No matter what your celebration looks like-even if you don't celebrate with Santa Claus at all-there's a story that will speak to you and to your circumstances in The Santa Talk.