Thetheory,research,andpracticeofcommunicationplanning
Thefieldofschoolandcommunitycommunicationsisrapidlyevolvingandbecomingmorecomplex.Focusingonsuccessfullyimplementingcommunicationactivitieswithbothinternalandexternalaudiences,TheSchoolandCommunityRelationsisawidelyusedresourceforovercomingtheseemergingcomplexities.Drawingontheoryandresearch,thetextstressesthegenerationofcommunicationoutcomesthatfarsurpasssimpledisseminationofinformation,proactivelyidentifyingandengagingtherightaudiences.The12thEditionhasbeenextensivelyupdatedwithschoolcommunicationexpertinterviews,videoresources,communicationstools,andmore.