This book is a fully illustrated synopsis of the classic work, The Science of Personal Dress, adapted specifically for the selection of attractive clothing for men and boys. These concepts are not just someone else's taste or ideas. They are real. There is a proven mathematical formula for fine dress for each individual male that is easily understood and applied; the concepts are certainly worth a grown men's time and innately reassuring for young men. Hours of guessing and costly mistakes can be avoided by applying a few basic principles of color and line that are self-evident and make sense when pointed out. There are 4 aspects that answer the basic questions men need to know to make quick assessments of which colors and lines and styles work for them. Common questions of dress are needed to be answered: Single or double-breasted jackets? Set-in sleeves or drop shoulder styles? Two or one vent jackets? Pants cuffs or no cuffs? Wing tip or tassel dress shoes? Plain or button-down collars? Sport, round or V necklines? Stripe or paisley ties? FOR SALES AND MARKETING This 104 page book is especially useful for anyone working with men's clothing. This is important because good taste can be learned With this information, a salesperson will know fundamental color and line principles and how to apply them with common sense. The concepts are mathematical facts and carry the ring of truth and will make sales. Sales people will personally dress with more awareness and look sharper, as well as have even greater confidence and expertise for creating sales. This new paradigm covers: COLOR The advantage of The Science of Personal Dress approach is that Hair and Eye Colors have been arranged in harmonic sequence and the placement of where the individual falls in the color lineup is obvious; therefore, time-consuming testing procedures are avoided. SHAPE AND LINE This approach is based on body structural differences that are apparent in a man's build. Again, easily observed there is no time-consuming measuring encountered. The male figure has a natural shoulder angle and hip placement which is proven to be extremely helpful in understanding which styles ride comfortably and naturally on the body form. For more information see: www.thescienceofpersonaldress.com Quote: You may not know what is wrong, you may not even know there could be something better, but you always know when something is really right...you can feel it.