Businesses flourish by being able to attract and keep customers. This book is for retailers and retail employees. The tips include methods to examine your business from the customer's point of view. Human relation principles, communication skills, and listening skills are emphasized. An exercise at the end allows your employees to experience customer service outside of your business. Ten ways to appreciate customers, the definition of a customer, what customers need, plus tips for employers and employees will help your business attract the customers you need to succeed. Read your copy and highlight those tips you feel would bring more customers to your store on a continuing basis. Everyone wants to feel important and and wants to feel special. These tips will show you how to implement those circumstances. Customers who continually return to your establishment are the key to the success of your business Implement these tips, and their return will be guaranteed