Being sober was once a shameful secret to hide, full of negative connotations, misery and deprivation. Now it is a positive lifestyle choice parading down the catwalk in full view of the world. More and more follow the front row fashionistas as they realise the wealth of advantages and opportunities brought by the sober life. Sober living was once considered the party pooper who missed all the fun. Now the truth is out and sobriety is, most definitely, back in fashion.