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The Shape Shifters de John L. Mariotti

The Shape Shifters

Autor John L. Mariotti
en Limba Engleză Paperback
"The Shape Shifters" tells how to create a powerful advantage by continuously changing to create and deliver what customers want-and consider best value-now and in the future. It's full of unique tools & techniques to help understand value and develop consensus on how value is perceived by customers, competitors and your own organization. It explains why the key to success is making the shape of your business one that consistently creates and delivers the value your customers wants.

"This book will make you rethink the strategies of your entire company."-James Swartz, author, "Seeing David in the Stone"

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Specificații

ISBN-13: 9780595481958
ISBN-10: 0595481957
Pagini: 292
Dimensiuni: 152 x 229 x 17 mm
Greutate: 0.43 kg
Editura: iUniverse

Textul de pe ultima copertă

The Shape Shifters Continuous Change For Competitive Advantage John L. Mariotti Only by developing a core that shifts constantly to deliver best value to customers will your company survive and succeed in the coming era of breathtaking change. In the pages of this revolutionary approach to building a "shape-shifting" company from the ground up, you'll learn to:
  • Get closer to your customers and develop a clear understanding of their mental picture of "value."
  • Institute company-wide, integrated improvements -- not just piecemeal patches.
  • Understand the difference between shape-shifting and popular trends such as reengineering.
  • Develop "new partnerships" by combining teamwork, human insight, and new technologies.
  • And much more!
The day of the rigid, bureaucratic organization is waning, and a new day of learning and adapting is dawning. With the help of T## exciting new era! Mariotti's new book focuses us on what matters most in business....growth and all of its positive implications. A truly refreshing read after so many years of stultifying "reengineering." --Michael Harris, Partner, The Sequoya Group, Inc. I had said "Wow" out loud twice in the first 30 pages. Many lights went off in my head as I read The Shape Shifters...This is more than a book, it's an opportunity to rethink the existing customer strategies of your company, your division, or your departments. --James B. Swartz, President, Competitive Action Group I have already used John Mariotti's shape shifting construct...This is a very valuable tool with which to coach an organization in developing winning strategies. --Fred S. Grunewald, President and Chief Operating Officer, Overhead Door Corporation

Descriere

"The Shape Shifters" offers a unique set of new tools keeping readers ahead of fast-moving curves. The simple analytical and "teaching tools" in this book can make any business nimbler and more decisive. The author provides hundreds of examples of how companies have redefined the shapes of their businesses, "shape shifting" faster and more often to match the changing shape of customer demands.