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The Sign in Theory and Practice: An Introductory Reader in Semiotics

Editat de Dr Marcel Danesi
en Limba Engleză Paperback – 7 ian 1999
The Sign in Theory and Practice is a collection of eleven seminal essays in Semiotics. It contains classic discussions by Peirce, Saussure, and Langer, as well as more recent expositions by contemporary scholars such as Perron, Capozzi, and Merrell. This outstanding collection has been designed for the beginner in the field. It includes the editors' notes on the history and context of the essays, guidance for further activity and follow-up discussions by the reader, and an orientation to other important writing in the field.

This body of work is the ideal collection for both the student and the casual reader in the emerging discipline of Semiotics.
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Specificații

ISBN-13: 9781551301112
ISBN-10: 1551301113
Pagini: 290
Ilustrații: tables
Dimensiuni: 152 x 228 x 15 mm
Greutate: 0.38 kg
Editura: Canadian Scholars Press
Colecția Canadian Scholars Press (CA)

Cuprins

Preface

Opening Remarks
What is Semiotics? Marcel Danesi and Donato Santeramo

Readings
The Birth of Western Semiotics Tzvetan Todorov
Logic as Semiotic: The Theory of Signs Charles S. Peirce
The Linguistic Sign Ferdinand de Saussure
The Whorfian Hypothesis Today Rick Osborn
Concepts We Live By George Lakoff and Mark Johnson
A.J. Gerimas: An Introduction to His Writings Paul Perron
Discursive and Presentational Forms Susanne K. Langer
The Postmodern Ethos Stanley J. Grenz
A Note on Advertising Culture Marcel Danesi
The Dialogical Pleasure of Intertextuality in "The Name of the Rose" Rocco Capozzi
The Whole, from an Impossible Vantage Floyd Merrell

Closing Remarks
Ten Classics in Semiotics Marcel Danesi and Donato Santeramo
Follow-up Activities and Questions for Discussion