Learn how to compete with the big dogs on a small budget. It's not about spending MORE marketing dollars, it's about spending SMARTER (and sometimes not spending at all). Justin breaks down over 25 marketing mediums and exposes the flaws with each of them. There are many ideas that sound good on paper, but Justin uses TRUE STORIES and HELPFUL HINTS throughout this book to explain how these principles can actually be used in the real world by ANY small business. WARNING: NO FLUFF CONTAINED IN THIS BOOK Ever get tired of reading 300, 400 and even 500-page business books that could have been broken down into 200 pages or less? Justin made it a point to not incorporate any unnecessary information in this book. It's all meat; no scraps "I had no intended page count in mind when I started this book. I just wrote until I covered everything I needed to, then I stopped." says Bicket.