An Essential Handbook for Small Businesses. So, youve got a small business but are you capitalizing on social media for increased visibility and increased revenue? In just a handful of years, social media has become a worldwide phenomenon, where Facebook updates or tweets are mini press-releases read by millions of people every day. Whats the best way to handle your small businesss social media presence? Your company can get in on the game, using social media as a free PR tool. This book gives you the knowledge, skills, and confidence to develop an effective social media strategy that will help make your business a