Sales and marketing work together as an integral part of selling and one cannot be done without the other. The success of any business is crucially tied to the success of these two important activities. Social Media marketing, affiliate marketing, email marketing, search engine marketing and interactive promotions are all distinct aspects of online marketing and we will examine these in more detail in this book. Social media marketing is all about building connections with your audience so that they can see you are authentic and are there to help them. Do this right and you will gain their trust and loyalty and your marketing efforts will be more responsive, making you more sales and profits. This book will show you how to capitalise on the massive audience that is Social Media including Facebook and Instagram. If you want to build a successful online business then this book is an essential weapon in your armoury.