The Social Resource is our network of friends, family, peers, business colleagues, partners and customers. The Internet has transformed the way in which we access our social resource. Social media has transformed its value and usage. We are now able to maintain instant and worldwide relationships with a much larger number of people than ever before. This book elaborates on how we can leverage this social resource for our business advantage in almost all areas - product development, branding, hiring, market intelligence, customer service, partner management, marketing and sales. This book shows how best to use and benefit from this transformative new resource.