The Spirit of Selling is an entertaining, educational yet practical look at selling. It uses a simple sales model that anybody could use easily in a 1:1 sales meeting. Nick Savastano has decades of international sales and sales training experience which he uses to deliver a strong, ethical sales message in the book. He presents this message through his parable about Pele Sarsson, a sales coach who takes a none traditional view of selling with a younger, more inexperienced 'Nick'. An absolute must read if you are selling any high ticket items, especially if these are from within the financial services sector.