Sports Brain is written for coaches who want to understand what "Cognitive Sports Development" is and how they can apply it with their own teams. In order to develop a sports specific cognitive training program, coaches must first grasp a basic understanding of how the brain works. Don't expect to find a ten-step process in sports psychology or twenty-five techniques that will improve your team. What "Sports Brain" provides is a unique perspective and information that will inspire you to rethink how you teach sports. Don't be surprised if after reading the book, you re-evaluate all your current training methods. The best part is the insight in the book is applicable all sports. I happen to be a long time soccer coach, so many of the examples relate to soccer but I have included an array of other sports in the book as well. I am confident Sports Brain will unlock creativity from coaches of all sports as they apply the universal lessons of cognitive sports development.