The Sports Event Management and Marketing Playbook , Second Edition: The Wiley Event Management Series
Autor F Supovitzen Limba Engleză Hardback – 6 mar 2014
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Specificații
ISBN-13: 9781118244111
ISBN-10: 1118244117
Pagini: 512
Dimensiuni: 186 x 241 x 24 mm
Greutate: 1 kg
Ediția:2nd Edition
Editura: Wiley
Seria The Wiley Event Management Series
Locul publicării:Hoboken, United States
ISBN-10: 1118244117
Pagini: 512
Dimensiuni: 186 x 241 x 24 mm
Greutate: 1 kg
Ediția:2nd Edition
Editura: Wiley
Seria The Wiley Event Management Series
Locul publicării:Hoboken, United States
Descriere
As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and a fill an arena.