The Startup Hats is a street-smart, practical and entertaining guide to starting your company. It provides entrepreneurs with both the skills and attitude necessary to grow their ventures. In this book David lays out a concise overview of each role every entrepreneur must master - from banker to salesman to manager. Unlike most professions that require that you master only one role, successful entrepreneurship dictates that you embrace multiple roles on a daily basis. The ability to mentally switch between these roles is the secret to ensuring your startup will survive and thrive. Depending on your strengths and personality, you will gravitate towards some roles more than others but ignore any one of them at your peril. This is a must-read for aspiring, new and even seasoned entrepreneurs. What People Are Saying about Startup Hats: "Practical and entertaining, David states an important principle and then makes it memorable with real examples from his own life as an entrepreneur, advisor and investor...a must-read." - Jon Kraft, co-founder Pandora Radio(r) "I've worked with David and watched him do his magic with entrepreneurs. He knows what they need to hear and he says it in a way that makes sense to them and is actionable." - Tom Lotrecchiano, co-founder, Canvas on Demand(r) / Cafe Express(r) "The consistently successful entrepreneurs like David know the importance of these concepts but very few can communicate them as clearly and as effectively as he has done here." - Scott Moody, co-founder, AuthenTec(r) (the only public company ever acquired by Apple(r)) "If you only have time to read one book on starting your venture...this should be it. It concisely captures the most salient concepts from each role an entrepreneur must master." - Alex Osadzinski, serial entrepreneur, Partner Trinity Ventures. "David has single handedly upgraded the Raleigh-Durham startup community with his advice and investment approach. Anytime he speaks to entrepreneurs, I'd encourage them to listen." - Chris Evans, founder Accipiter (r) / Davinci Systems (r) / Tethis (r) "The ability to effectively switch between roles is the cornerstone of a successful entrepreneur and David has expertly explained how to think about and master this skill." - Marc Canter, co-founder MacroMedia(r) /