What can be learned from TV show characters? Did you know they can help you build a better business? In The Startup of Seinfeld, you'll learn about the best-and worst-entrepreneurship strategies. What can Kramer teach us about the entrepreneurial process? Does George's risk-taking make him a better entrepreneur than Jerry? Which entrepreneurial trends does Elaine miss? Written by R. Scott Livengood, a professor of strategy and entrepreneurship, this humorous entrepreneurship guide examines business models, pitching, marketing, and more through the lens of Seinfeld characters. Using a multimedia approach that combines text, graphics, and video, this fascinating book of entrepreneurship principles brings a fresh twist to "edutainment." Each concept is illustrated through a relevant Seinfeld clip, making it a great way to learn through pop culture examples. An engaging book about how to become a better entrepreneur, The Startup of Seinfeld is perfect for entrepreneurs and Seinfeld fans alike. Get ready to explore the realm of entrepreneurship that transforms your favorite '90s TV show about nothing into...something extraordinary.