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The Startup Way: How Entrepreneurial Management Transforms Culture and Drives Growth de Eric Ries

The Startup Way: How Entrepreneurial Management Transforms Culture and Drives Growth: Amazing Minds

Autor Eric Ries
en Limba Engleză Paperback – 16 oct 2017
With his million-copy bestsellerThe Lean Startup, Eric Ries launched a global movement. Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.
In this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments.
The Startup Wayis an essential read for leaders, managers and entrepreneurs at any level. It's a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur.
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Specificații

ISBN-13: 9780241197264
ISBN-10: 0241197260
Pagini: 400
Dimensiuni: 153 x 234 x 28 mm
Greutate: 0.49 kg
Editura: Penguin Books
Colecția Portfolio Penguin
Seriile Amazing Minds, The Startup Way

Locul publicării:London, United Kingdom

Notă biografică

Eric Ries is an entrepreneur and the author of the international bestseller The Lean Startup, which has sold over one million copies and has been translated into over thirty languages. He has founded a number of startups including IMVU, where he served as CTO, and he has advised on business and product strategy for startups, venture capital firms, and large companies, including General Electric, where he partnered to create the FastWorks program. Eric has served as an Entrepreneur-in-Residence at Harvard Business School, IDEO, and Pivotal and he is the founder and CEO of the Long-Term Stock Exchange.

Recenzii

Eric Ries just might be the new Peter Drucker. Thismasterpiece unpacks what it takes to achieve innovation at scale in modern organizations. Ries provides leaders theright mindset and methods for building big organizationswhere people work much as entrepreneurs do in the best little startups.
In the pivot-or-perish networked world of 21st century business,this is mission critical reading
The Startup Wayis anindispensable resource for companies, big and small, looking for faster, more sustainable ways to grow
A wonderful decoder ring for those seeking tocreate, nurture and sustain entrepreneurial thinking in companies at any size and scale. Rich with case studies showcasing real world applications and lessons learned

Textul de pe ultima copertă

'In the pivot-or-perish networked world of 21st century business, this is mission critical reading' Reid Hoffman, cofounder of LinkedIn
Entrepreneur and bestselling author of The Lean Startup Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations.
In The Lean Startup, Ries laid out the practices of successful startups-building a minimum viable product, customer-focused and scientific testing based on the build-measure-learn method of continuous innovation, and deciding whether to pivot or persevere. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio.
Drawing on his experiences working with some of these organizations, as well as nonprofits, NGOs, and governments, Ries introduces a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead.
'The Startup Way is an indispensable resource for companies, big and small, looking for faster, more sustainable ways to grow' -Beth Comstock, vice chair of GE

Descriere

With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement. Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.
In this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments.
The Startup Way is an essential read for leaders, managers and entrepreneurs at any level. It's a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur.