There becomes a point where no matter how many magic conventions, lectures, dvd's, books, you read, all of them always lead to the dead end of not knowing how to take the knowledge and information that's out there and make it personal to you. Kel takes a strategic and tactical approach on becoming a professional magician as well as help you prioritize on what information, routines, tricks, and effects are out there leading to more paid gigs, more frequent bookings, and better magic In this workbook you will learn: The one secret that holds all magicians back how to build a roadmap to your ultimate goal - how to ignore the clutter and confusion of the magic industry - business strategy for your website - Marketing tips - and much more