Cantitate/Preț
Produs

The Structure of the Digital Advertising Industry in Germany. Factors that Influence Decision Making and their Implications for Value Creation

Autor Alexander Ritter
en Limba Engleză Paperback – 3 ian 2018
Essay from the year 2016 in the subject Philosophy - Theoretical (Realisation, Science, Logic, Language), grade: 1,3, University Witten/Herdecke (Wirtschaftswissenschaft), course: Philosophy of Science and Evidence Based Management, language: English, abstract: This essay aims to analyze decision making in the field of digital advertising in the German market. In order to do this effectively, the structure of Germany's digital media industry will be analyzed, with a particular focus on the relationship between companies, their agencies and third party service providers. The role of these actors with regards to the value chains of companies' marketing efforts will be assessed. Moreover this essay aims to address the common factors that lead to inefficiencies in digital media decision making, which are often rooted in the structural relationship between the various players in the industry (e.g. asymmetry of information), the mismatch between mission statements and actual business conduct within agencies and service providers. The author will assess the possibility of 'best practices' in the conduct of digital media decisions and use empirical examples to which extent these decisions were aimed at maximizing the return of client investment. Finally, the author will provide normative suggestions for companies that engage or plan to engage in digital media and marketing activities that aim to improve the return of investment.
Citește tot Restrânge

Preț: 7756 lei

Nou

Puncte Express: 116

Preț estimativ în valută:
1484 1543$ 1230£

Carte tipărită la comandă

Livrare economică 01-07 februarie 25

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9783668602854
ISBN-10: 3668602859
Pagini: 24
Dimensiuni: 148 x 210 x 2 mm
Greutate: 0.05 kg
Editura: GRIN Publishing