While the alchemist of old sought to turn lead into gold, the modern alchemist has a more noble dream: to turn men-and self-from rot to rock. The methods by which to achieve this craved-for transformation often elude seekers of that magic, but here they are assembled and expounded in The Success Genome Unravelled, a study of the link between human sexuality and human success, and of the manipulation of obscure characteristics of our sensory perceptions to influence people to our advantage. This is not a book about how to get rich; it is a book that looks far beyond riches to success itself. For the author recognizes that it is not riches that bring success, but rather, it is success that brings riches, among countless other blessings.