The Surfer's Guide To Marketing is an entertaining, motivational, and educational guide to developing marketing efforts in today's fluid landscape. Utilizing surfing and ocean references while interjecting real-world examples that provide both traditional and unorthodox brand communication tactics in the competitive marketplace, The Surfer's Guide To Marketingchallenges marketing minds to push the envelope. Featuring cases and insight from such brands as ZICO, Body Glove, and Wahoo's and interviews with famous innovators like FOX's David Hill and Super Agent Leigh Steinberg, the book is a hands-on, humorous discussion of marketing strategy and tactics. By creating an atmosphere formarketing and business professionalsto think outside-the-box, we paddle out into a lineup consisting of large brands, small start-ups, and everyone else in the market vying for the wave of consumer attention. The Surfer's Guide To Marketingcrushes boring, industry text book rhetoric like a barrel at North Shore and drops in plenty of humor and a unique marketing perspective to encourage fresh thought and a new attitude for brands."