Jonathan Reid Sevigny was born and raised in Cowansville, in the Eastern Townships of Quebec, a culture so unique and full of rare and local treasures that become significant to those who grew up there but perhaps seem completely foreign and often tacky to outsiders. It isn't the most glamorous town, nor does it have any particular sites or landmarks that one would go out of his / her way to visit. In Sweetsburg Sevigny is attempting to use his Quebecois boyhood as an archetype for the relationship between the individual and the hometown.