The Ten Commandments for Business Failure
Autor Don Keoughen Limba Engleză Paperback – 30 iul 2008
The Ten Commandments for Business Failureis a lighthearted cautionary bible for leaders from a hugely admired elder statesman who is sought out for advice by a wide circle of luminaries. Plenty of speakers and writers are happy to dispense advice on how to succeed in business. From football coaches to ex-CEOs to psychologists to preachers, success gurus are everywhere. But none of them can offer any guarantees; the true path to success can’t be laid out as a simple step-by-step plan. The same cannot be said of failure, however. Failure is easy. In fact, there are ten serious blunders companies and individuals make over and over again, leading to failure so consistently that the list ought to be written in stone. Don Keough, who has seen and heard a lot in his six decade career, calls them his Ten Commandments for Business Failure. They include such reliable bad advice as Quit Taking Risks, Be Inflexible, Assume Infallibility, Put All Your Faith in Experts, and Be Afraid of the Future.
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Specificații
ISBN-13: 9780141039220
ISBN-10: 0141039221
Pagini: 208
Dimensiuni: 129 x 198 x 15 mm
Greutate: 0.2 kg
Editura: Penguin Books
Colecția Penguin
Locul publicării:London, United Kingdom
ISBN-10: 0141039221
Pagini: 208
Dimensiuni: 129 x 198 x 15 mm
Greutate: 0.2 kg
Editura: Penguin Books
Colecția Penguin
Locul publicării:London, United Kingdom
Notă biografică
Donald
R.
Keough
,
eighty-one,
is
chairman
of
the
board
of
the
investment
banking
firm
Allen
&
Company.
He
served
as
president,
chief
operating
officer,
and
a
director
of
The
Coca-Cola
Company
from
1981
to
1993.
He
was
reelected
a
director
of
the
company
in
2004.
He
has
served
on
many
prominent
boards
of
directors,
including
those
of
Berkshire
Hathaway,
McDonald’s,
The
Washington
Post
Company,
Home
Depot,
H.
J.
Heinz
Company,
and
The
University
of
Notre
Dame.
He
and
his
wife,
Marilyn,
live
in
Atlanta,
Georgia.