Tui, the little beer that did. This is the story of 125 years of brewing, ever since a guy by the name of Henry Wagstaff made the mental leap between having the best cup of tea he d ever tasted, made with water from the Mangatainoka River, to thinking he should start a brewery there, deep in the middle of nowhere. From Henry s rowdy early days to today, with the iconic "Yeah, Right" billboards, the Tui girls, and people in orange shirts smashing into each other trying to catch a cricket ball, this is the story of a company and a brew not scared to follow its own path. Tui is the beer with a philosophy of not taking anything, especially authority, too seriously. This is also the story of a small brand that, thanks to this philosophy, outgrew its regional roots to become a national player in a market that does love a beer or two. Tui is, in this sense, a classic Kiwi success story."