The Third Screen, New Edition: The Ultimate Guide to Mobile Marketing
Autor Chuck Martinen Limba Engleză Paperback – 29 dec 2014
The Ultimate Guide to Mobile Marketing — Revised and Updated
An American Express Open Forum Best Business Book
We are in the midst of a technological revolution bigger than the television or the PC. How do we, as marketers, harness mobile technology to serve our customers most effectively?
With the “first screen”—the television—companies sent ads directly into consumers’ living rooms, reaching millions with one campaign. The “second screen”—the personal computer—increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the “third screen”—the mobile device—changed the game in an even more revolutionary way. The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This revised, updated paperback links technological developments to behavioral changes, reveals the unexpected forces of the
changes in mobile, and equips marketers and businesses for the future.
A new breed of consumer has emerged: on the go and always on, tapping into content at the touch of a button—anytime, anywhere.
An American Express Open Forum Best Business Book
We are in the midst of a technological revolution bigger than the television or the PC. How do we, as marketers, harness mobile technology to serve our customers most effectively?
With the “first screen”—the television—companies sent ads directly into consumers’ living rooms, reaching millions with one campaign. The “second screen”—the personal computer—increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the “third screen”—the mobile device—changed the game in an even more revolutionary way. The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This revised, updated paperback links technological developments to behavioral changes, reveals the unexpected forces of the
changes in mobile, and equips marketers and businesses for the future.
A new breed of consumer has emerged: on the go and always on, tapping into content at the touch of a button—anytime, anywhere.
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Specificații
ISBN-13: 9781857886238
ISBN-10: 1857886232
Pagini: 256
Dimensiuni: 155 x 229 x 20 mm
Greutate: 0.32 kg
Ediția:Revised
Editura: NICHOLAS BREALEY PUBLISHING
Colecția Nicholas Brealey America
ISBN-10: 1857886232
Pagini: 256
Dimensiuni: 155 x 229 x 20 mm
Greutate: 0.32 kg
Ediția:Revised
Editura: NICHOLAS BREALEY PUBLISHING
Colecția Nicholas Brealey America
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Recenzii
"Our mobile devices are indispensable digital co-pilots, which is why 'the third screen' is fast becoming the most important screen. If you want to stay relevant to your customers, apply the lessons from this book."—Don Tapscott, co-author of the bestselling Wikinomics
"Chuck Martin has more than all the facts. He has the soul of the idea. The Third Screen is thoughtful and valuable."—Chris Brogan, President, Human Business Works and co-author of Trust Agents
"Marketing is ever-changing and The Third Screen mirrors the future of marketing. If you are new to mobile, this book makes sure you get it right!"—Jeffrey Hayzlett, bestselling author of The Mirror Test
"Chuck Martin shows readers how to develop a mobile marketing strategy that will
really work. Don’t wait—get copies for your team today!"—Charlene Li, bestselling author of Groundswell
"Anyone interested in the evolution of consumer behavior and the adoption of new technologies will appreciate the clarity of Martin's prose and the breadth of his vision."—Publishers Weekly
"Chuck Martin has more than all the facts. He has the soul of the idea. The Third Screen is thoughtful and valuable."—Chris Brogan, President, Human Business Works and co-author of Trust Agents
"Marketing is ever-changing and The Third Screen mirrors the future of marketing. If you are new to mobile, this book makes sure you get it right!"—Jeffrey Hayzlett, bestselling author of The Mirror Test
"Chuck Martin shows readers how to develop a mobile marketing strategy that will
really work. Don’t wait—get copies for your team today!"—Charlene Li, bestselling author of Groundswell
"Anyone interested in the evolution of consumer behavior and the adoption of new technologies will appreciate the clarity of Martin's prose and the breadth of his vision."—Publishers Weekly
Notă biografică
Chuck Martin is "the mobile evangelist," delivering the message that mobile is game-changing through his many speaking engagements and active consulting work. Chuck is director of the Center for Media Research at MediaPost Communications, a research firm that analyzes the intentions of media buyers and planners. He is also CEO of Mobile Future Institute, a U.S.-based think tank focused on marketing tactics for a world gone mobile.
For fifteen years, Chuck has been a leading pioneer in the digital interactive marketplace. He was early and accurate in predicting the Web revolution, and is now predicting the size and scope of the revolution of mobile. Chuck is the author of eight business books, including The New York Times Business Best Seller The Digital Estate. With an avid and growing Twitter following, Chuck has an established social media platform and has also appeared on CNN, CNBC, Fox and ABC-TV News Now.
For fifteen years, Chuck has been a leading pioneer in the digital interactive marketplace. He was early and accurate in predicting the Web revolution, and is now predicting the size and scope of the revolution of mobile. Chuck is the author of eight business books, including The New York Times Business Best Seller The Digital Estate. With an avid and growing Twitter following, Chuck has an established social media platform and has also appeared on CNN, CNBC, Fox and ABC-TV News Now.
Descriere
Completely revised and updated, this award-winning book by best-selling author Chuck Martin is the essential handbook to mobile marketing strategies.