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The Three Secrets of Green Business: Unlocking Competitive Advantage in a Low Carbon Economy

Autor Gareth Kane
en Limba Engleză Hardback – 9 dec 2009
Business is coming under increasing pressure from government, customers and campaigning groups to improve its environmental performance. Soaring utility and compliance costs are hitting companies where it hurts - on their bottom line. But there is another way of looking at the green agenda - as an opportunity rather than a threat.Written by renowned green business expert Gareth Kane, this practical 'how-to' guide contains everything you need to know about making your business green and increasing profits. Key features include:'The Three Secrets of Green Business Success.'Preparing To Go Green - change management, indicators, communication and marketing.'Small Steps - the easy actions that will cut waste of materials, water and energy and save you money.'Huge Leaps - the really big changes that will make your business truly green by changing your processes, products and business models.'Hundreds of handy hints and tips.'Checklists and a brainstorming toolPacked with examples, this book provides a highly accessible, practical guide to those who want to introduce sustainability into their business or organization quickly and effectively.
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Specificații

ISBN-13: 9781844078738
ISBN-10: 1844078736
Pagini: 220
Dimensiuni: 170 x 216 mm
Greutate: 0.57 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Professional Practice & Development

Cuprins

Part I: Setting the SceneThe Big Picture A Sustainable FutureBusiness and the Environment Part II: The Three Secrets of Green Business SuccessSecret No. 1: Understand the Business CaseSecret No 2: What To DoSecret No. 3: How To Do ItPart III: Preparing To Go GreenThe Essentials Of ChangeCreating A Culture For ChangeEnvironmental Management SystemsMeasuring PerformanceCreating A Strategy External Communication Part IV: Small StepsSmall Steps: Doing Things Right Pollution Incident PreventionWaste Minimisation & Recycling Energy Efficiency Water ConservationGreening Your Supply ChainTransport Carbon Offsetting Part V: Huge LeapsHuge Leaps: Doing the Right ThingCleaner Production Renewable EnergyGreen BuildingsIndustrial Symbiosis Eco-DesignProduct Service-Systems Exploiting Synergies Final Thoughts Appendix 1: Sources of Help Appendix 2: ChecklistsAppendix 3: Brainstorming Tool

Notă biografică

Gareth Kane, an environmental consultant, has worked with hundreds of organisations to improve their environmental performance. He has appeared as a media pundit on sustainability issues on the BBC Six O'Clock News, Countryfile and The Politics Show. In 2008 The Journal newspaper named Gareth as a 'Rising Star, Future Leader' for his work on sustainability.

Recenzii

'Brilliant! The most comprehensive and practical business guide I have ever read about environmental issues.' Jo Bennison, Director, Daxi Environmental'Written in a clear language that unravels sustainability and the methodology of green business ... The author's extensive experience reinforces the credibility of his approach to achieve the competitive advantage in a low carbon economy.'Quality World'If you‘re part of a small business in the UK and want an easy to read yet comprehensive guide to green business, go no further ... this is it. Gareth‘s tone and content are perfect for many time poor managers pushed into dealing with today‘s growing green pressures, and usually with little previous experience of environmental management.'David Connor, Coethica'A must read for enterprise managers that want to move towards sustainability, but believe they can't or don't know how. With all the down-to-earth guidance available in the book, that excuse can no longer stand in the way of action.' Dr John Ehrenfeld, Chief Executive, Industrial Society for Industrial Ecology'Provides business, whether large or small, with all the information necessary to be at the forefront of sustainability. This publication is more than a handbook, it will lead to a change in philosophy for any company that takes the time to read it and implement its ideas.' Prof Graham Street, Emeritus Professor of Environmental Technology'Forthright and practical, Gareth Kane provides the nuggets of really helpful advice which managers and small business owners need to prioritise which environmental improvements to make and how to make them. This sleeves-rolled-up approach is combined with big picture thinking about what sustainable development really means, and why it's important.' Penny Walker, Environmental Consultant and Author of Change Management for Sustainable Development and Introduction to Environmental Awareness, Trainer's Manual'You have very nicely encapsulate