The Tipping Point Pivotal Points is your aide to rapid comprehension of the essential business principles delineated in Malcolm Gladwell's acclaimed book The Tipping Point: How Little Things Can Make a Big Difference. Whether you are tracking a product in a company or a social problem, you will eventually see what is called the tipping point. Malcolm Gladwell, undertakes in The Tipping Point, the task to understand how small changes together cause a tipping point to occur in all situations. Big changes can happen from small events and they occur extremely quickly. Use this helpful paper to understand the essence of The Tipping Point, including how changing the context of a problem can have a great affect on ending or starting an epidemic. A huge factor within a group is the number of people that make up different divisions or the organization as a whole. As with all books in the Pivotal Point Papers Series, this book is intended to be purchased alongside the reviewed title, The Tipping Point: How Little Things Can Make a Big Difference.