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The Tofurky Story: How I Turned My Treehouse Dream Into a Global Brand de Seth Tibbott

The Tofurky Story: How I Turned My Treehouse Dream Into a Global Brand

Autor Seth Tibbott
en Limba Engleză Hardback – 22 apr 2020
"If there ever was a person more ill-prepared to run a business than I was in 1980," writes Tofurky founder Seth Tibbott, "I have yet to meet them." Against all odds, however, this tree-hugging educator with no business background managed to build a global plant-based food brand worth millions.

How did he do it? This book details the improbable journey from treehouse to state-of-the-art eco-manufacturing plant churning out 12 million pounds of Tofurky per year. It wasn't an easy ride--first nine years of business brought in a grand total of $31,000--butt Seth held on, experimenting with products, staying true to his belief in eco-friendly practices, and, when necessary, getting out of his own way. For anyone who feels they something great to offer the world but lacks formal business training, this is a story about hope, grit, and selling the dream--without selling out.

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Specificații

ISBN-13: 9781635766530
ISBN-10: 1635766532
Pagini: 288
Dimensiuni: 140 x 216 x 25 mm
Greutate: 0.54 kg
Editura: Diversion Books

Descriere

"If there ever was a person more ill-prepared to run a business than I was in 1980," writes Tofurky founder Seth Tibbott, "I have yet to meet them." Against all odds, however, this tree-hugging educator with no business background managed to build a global plant-based food brand worth millions.

How did he do it? This book details the improbable journey from treehouse to state-of-the-art eco-manufacturing plant churning out 12 million pounds of Tofurky per year. It wasn't an easy ride--first nine years of business brought in a grand total of $31,000--butt Seth held on, experimenting with products, staying true to his belief in eco-friendly practices, and, when necessary, getting out of his own way. For anyone who feels they something great to offer the world but lacks formal business training, this is a story about hope, grit, and selling the dream--without selling out.

Notă biografică

Seth Tibbott is Tofurky¿s Founder, Chairman, and CEO of thirty-five years. He¿s no former Wharton whizz kid or stock junky; in fact, he was an idealistic hippie with no business acumen living in a treehouse when he conceived the idea of bringing healthy, eco-friendly, tasty protein to the world. Nearly forty years later, using his unconventional business approach paired with faith in his products and a deep belief in environmental causes, he has transformed the $2,500 startup into a family-owned global brand worth over $100 million. He lives in Trout Lake, Washington.