The Truth About Series offers in each book the collected and distilled knowledge on a topic and shows you how you can use this knowledge in your daily life. With an aha on every page, information is presented in a clear and accessible style that the reader can easily reference. Written in short chapters, each book aims to cover an entire field of knowledge, cut to the gist of each subject in an entertaining way, and when necessary, pull the curtain back and pop the bubble of commonly held assumptions. Each Truth is a tool to make you more successful. This book brings together 53 powerful truths about choosing, planning, launching, and growing your winning business. You'll learn how to generate and test business ideas, and pick the one that's best for you...select the right entry strategy...name and locate your business...raise capital...build your team and get expert advice...protect your business secrets and intellectual property...effectively brand your business and market its offerings...handle pricing, distribution, and sales...manage your finances to specific objectives...prepare for growth...and even maintain your work/life balance as an entrepreneur. This isn't someone's opinion: it's a definitive, evidence-based guide to building your own successful enterprise - a set of bedrock principles you can rely on whoever you are, wherever you are, and whatever business you choose to launch.