Interested in reaching a larger group within your target market? Want a higher ROI from your marketing and advertising - more bang for your buck? New to social media marketing? In today's changing environment, the secret to success in business isn't whether to use social media; it's how to use social media. Social media optimization is used by Fortune 500 companies, and it can work for yours - you just have to know how. Direct, current, easy to understand instructions are the most practical. The Twitter Blueprint is the most up-to-date (includes all changes effective March 2011), easy-to-read, book for business owners that want a fast, effective system to develop a social media following within their target market. This innovative, simple-to-apply, practical manual explains a deceptively easy, fast, and efficient way to connect on Twitter. Thus giving you what you need to harness the power of one of social media's most mobile platforms