The Ultimate Guide to Content Marketing & Digital PR
Autor Charlie Marchant, Luke Nicholson, Tim Cameron-Kitchenen Limba Engleză Paperback
- You will discover:
- How businesses of all size - from 1 person to 100,000 people - can utilise Digital PR for free publicity.
- How to identify the perfect market to maximise the impact of your Digital PR.
- How to generate ideas and angles for stories that publications will bite your hand off for.
- The 'secret underworld' of Sponsored Content and how to utilise it for maximum profit.
- How to use Content Marketing to spread your reach through infographics, articles, and videos.
- How to find and connect with the most influential bloggers in your market and have them sing your praises publicly to their audience.
- How to use contests to boost your social media following (including one example that generated over 3,000 entries for less than the price of three cups of coffee).
- How and why to use live events to explode your online visibility (clue: the strategies in this section won't have even occurred to your competitors).
- How to create and manage a workable digital PR campaign in whatever time you have available, whether it's 20 minutes per week or 8 hours per day.
- How to use two hashtags on Twitter to 'unlock' a hidden world of journalists desperate to write about you (clue: see an example of this strategy where we sent 3 tweets which got us featured in Forbes, The Telegraph, and The Guardian websites in less than 2 weeks).
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Specificații
ISBN-13: 9781534672956
ISBN-10: 1534672958
Pagini: 222
Dimensiuni: 152 x 229 x 12 mm
Greutate: 0.3 kg
ISBN-10: 1534672958
Pagini: 222
Dimensiuni: 152 x 229 x 12 mm
Greutate: 0.3 kg