The problem and the solution in 118 words: Why disagreements and misunderstandings happen and what to do about them is fundamentally misunderstood. Columbia University did a study that showed 80 percent of adults will not engage in conflict resolution without outside help. Even when we are willing to do so, there is a huge disconnect between how we present our case and how it is heard by the other person. Your most valuable information is being lost between leaving your mouth and being processed by the other person's brain. You need to understand why this discrepancy occurs and how to overcome it in order to gain influence, freedom, success, profit and, most importantly, happiness by successfully handling every disagreement every time. This book shows you how.