- Step-by-step instructions for marketing your law firm with 18 planning worksheets; - Complete discussion of current online, and offline promotional methods and how to track them; -Social media management strategy for attorneys; - Comprehensive list of marketing resources to build your own marketing campaigns; A partial table of contents: - Setting Your Targets, Goals, and Objectives - Develop Your Strategy to Get There From Here - Determine Your Unique Value Proposition - Competitive Analysis and Research - Define Your Target Market - Building Your Marketing Campaign - The Art of Promotion - Close Those Prospects - Resources For Marketing Success