The Unicorn Fallacy

Chris Cabrera, the founder and CEO of Xactly is a seasoned executive with experience with early-stage and public companies. Cabrera is an expert in sales performance management, incentive compensation, and employee motivation. He has won numerous awards, including being named a Top 50 SaaS CEO for three years running. He was also named the "Alumni Entrepreneur of the Year" by the Lloyd Greif Center for Entrepreneurial Studies at the USC Marshall School of Business. In addition, Cabrera has been featured in the Wall Street Journal and the New York Times, and is the author of Game the Plan, a popular book that helps business leaders understand the motivations behind sales compensation.