The history of the WWE - as it has become known today - is awash with innovation, high risks (both in and out of the ring), and above all else, controversy. What started as a small, regional promotions outfit would become one of the global leaders in entertainment and sports. Its wrestlers would be placed on a pedestal, becoming world famous across an array of media platforms. Its owner would become one of the richest and most famous, not to mention loathed, faces on the planet. But most of all, the company itself would go on to entertain and be loved by generations of fans. This book is a history of wrestling's most known franchise.