Though the uplifting rhymes and profound messages of acceptance, respect and understanding, author Brian D. McClure educates and entertains children, parents and grandparents in his book The Up Down Day. Though a series of metaphors and the law of reversal, this book takes us on a journey of what life is like for a young boy when everything he though he knew is suddenly reversed. The boy learns that there is much more to our world than we see with our eyes. It encourages children and adults to take a closer look at how they perceive life . The Up Down Day like the other seven books in The Brian D. McClure Children's book series offer universal life lessons that empower and educate the whole family.