The Value of Design in Retail and Branding
Autor Katelijn Quartier, Ann Petermans, T. C. Melewar, Charles Dennisen Limba Engleză Hardback – 9 iun 2021
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Specificații
ISBN-13: 9781800715806
ISBN-10: 1800715803
Pagini: 256
Dimensiuni: 152 x 229 x 17 mm
Greutate: 0.46 kg
Editura: Emerald Publishing
ISBN-10: 1800715803
Pagini: 256
Dimensiuni: 152 x 229 x 17 mm
Greutate: 0.46 kg
Editura: Emerald Publishing
Notă biografică
Katelijn Quartier is Assistant Professor of Retail Design at Hasselt University, where she is academic director of the Retail Design Lab Knowledge Center.
Ann Petermans is Assistant Professor at the Faculty of Architecture and Arts at Hasselt University, where she works on designing for experience in designed environments, for diverse user groups and subjective well-being.
T C Melewar is Professor of Marketing and Strategy at Middlesex University, London.
Charles Dennis is a Professor of Consumer Behaviour in the Department of Branding & Tourism at Middlesex University, London.
Ann Petermans is Assistant Professor at the Faculty of Architecture and Arts at Hasselt University, where she works on designing for experience in designed environments, for diverse user groups and subjective well-being.
T C Melewar is Professor of Marketing and Strategy at Middlesex University, London.
Charles Dennis is a Professor of Consumer Behaviour in the Department of Branding & Tourism at Middlesex University, London.