Strategic management is of paramount importance as a weapon of success in business. The invisible hand of the market forces to know theories, history, epistemology and experiences on the issue in question. Here is a wide and updated compilation of materials, points of view, advice, methodologies on strategic planning in sales management, on Michel Porter's competitive strategic vision on the role of the actors in companies where the analysis of actors could not be missing, together with motivation as an indispensable strategic tool. The book synthesizes the theme of market research in the strategic perspective in decision making for the launching of a small company.