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The Vest-pocket Mba: Fourth Edition

Autor Jae K. Shim, Joel Siegel, Allison I Shim
en Limba Engleză Paperback – 22 feb 2012
This bestselling and comprehensive guide teaches the techniques and methods used in the finest MBA programmes. Presented in an accessible question-and-answer format, The Vest-Pocket MBA helps readers quickly pinpoint all the formulas, ratios and rules of thumb they need to analyze and evaluate nearly any problem. This fully revised fourth edition covers many important business concepts and recent developments, including strategic cost management, balanced scoreboard, global competition, business process reengineering, target pricing and e-marketing.
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Specificații

ISBN-13: 9781591844334
ISBN-10: 1591844339
Pagini: 562
Ilustrații: b/w graphs, charts, and tables throughout
Dimensiuni: 132 x 210 x 31 mm
Greutate: 0.44 kg
Ediția:Revised
Editura: Penguin Random House Group
Colecția Portfolio
Locul publicării:New York, United States

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Descriere

The bestselling pocket problem-solver for today's busy executive, now fully revised and updated.