The VIP Principle: Discover How Guest Experiences Drive Long Term Growth
Autor Michelle Pascoe, Dave Staughton, Dave Stoughtonen Limba Engleză Paperback – 3 mai 2015
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Specificații
ISBN-10: 1599325578
Pagini: 160
Dimensiuni: 152 x 229 x 9 mm
Greutate: 0.22 kg
Ediția:
Editura: Advantage Media Group
Cuprins
About the Authors Preface Starting Out on the VIP Journey: Find out where you are with mapping, measuring and focus groups The VIP Principle: Focus on your current and identify your prospective VIP guests VIP Leadership: The tale of the tortoise and rabbit¿being a better leader to grow your team talent VIP Team Members: Skunks or Puppy Dogs?¿overcoming the many challenges of building a VIP team Delivering a VIP Experience: The Tim Tam® moment¿adding more WOWS and reducing the ouches VIP Advocacy:The three steps to guest commitment¿going beyond VIP experiences and guest loyalty Attracting More VIPs: Drawing a crowd with entertainment, dining and décor VIP Marketing Strategies: Using the best tactics to fill your venue all year round In closing Glossary