The Vision Code – How to Create and Execute a Compelling Vision for your Business

OLEG KONOVALOV is a business educator, consultant to Fortune 500 companies and a C-suite coach, and has been recognized as one of the top global thinkers in leadership, vision, and culture. He is a visiting lecturer at several business schools, a Forbes contributor, and an in-demand speaker at major conferences around the world.

Foreword by Marshall Goldsmith xiii Introduction: In search of the Golden Ratio of Vision xvii Part I Creation 1 1 Making the Unconscious Conscious, or Why Vision Is Important 3 2 What Lies Behind the 'Aha' Moment 23 3 Fighting Anti-Visionary Me 43 Part II Making Vision Strong 63 4 The Six Criteria of a Strong Vision 65 5 Communication: The Seventh Element of a Compelling Vision 83 Part III Execution 97 6 Aligning Execution with Vision 99 7 Quality and Metrics of Vision Management 115 8 Growth: From Uncertainty to Uncertainty 121 9 Decisions, Decisions, Decisions 129 10 Vision as a Business Tool 139 Part IV Visionary You 155 11 Fifteen Commandments of Visionaries 157 12 I Believe That. . . 165 Acknowledgements 171 References 173 Index 175